They start with what, move to how, and then talk about why. Most people communicate by starting from the outside and working their way in. Simon Sinek codified a framework he calls the “Golden Circle”. The great inspiring leaders think, act, and communicate the same way. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). TED talk: How great leaders inspire actionĪctivate your free membership for full access to the entire library of interviews since 2011, searchable by topic.Simon Sinek is an American author and motivational speaker.Book: Start with Why: How Great Leaders Inspire Everyone to Take Action* by Simon Sinek.Leaders are not responsible for the numbers leaders are responsible for the people responsible for the numbers. The only way to find out if it will work is to do it. Leadership is a process, and it requires commitment. If someone has performance issues at the company, you don’t fire them, you coach them. If your kid has a bad report card, you don’t put him up for adoption, you get him a tutor. When we make it about others, it really feels amazing. When we make it about ourselves, it never really works. It’s about all about purpose and creating strong human relationships, and learning your “Why” gives you a massive advantage in decision-making.įulfillment comes through service to others. The first step to becoming that leader we wish we had is to actually want to be the leader. That’s like a politician deciding what their vision is based on poll numbers. Does he have data to support that getting buy in on his philosophy is actually good for business by reducing costs or increasing profits? -ChrisĬompanies should not be deciding their purpose or cause based on market research. Simon provided a lot of examples of what he calls the circle of safety. I have listened to Simon's book, Why Leaders Eat Last.How do you make these ideas part of the operating culture of the organization? -Mike.Simon Sinek: Start with Why* and Leaders Eat Last* Questions from Mastermind members:
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